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Will medical marijuana users shift to legal pot? This producer is ready if they do

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The packaging room at Emblem Corp. is a hive of activity as white-suited staff members wearing hairnets and masks carefully measure out exactly one gram of marijuana then seal it in small, white jars.

Those fragments of dried cannabis flower are destined to be some of the first sampled by consumers in Ontario and Alberta once marijuana becomes legal in Canada next Wednesday.

Legalization presents both an opportunity and a potential problem for Emblem, which has focused on medical cannabis production in years past. As it expands into recreational products, it’s also preparing for the idea that some of its traditional customers might start self-medicating. 

But the mood at the plant, just outside of Brantford in Paris, Ont., is upbeat as legalization day approaches.

« This is a watershed moment in our history, we’re the first, first-world nation to legalize cannabis, this is a huge deal no matter how you cut it, » said Jordan Rodness, director of product strategy during a tour of the facility.

The packaging room was busy during a tour of the facility Thursday as staff sealed marijuana in small, white jars. (Dan Taekema/CBC News)

« The excitement in the room is nuts. People are so engaged in this work and so excited to be participating in this moment. It’s been amazing. »

Excitement, sure, but CEO Nick Dean admits there is some concern a segment of their 5,000 customers might suddenly skip the doctor and come up with their own treatment plan using recreational products.

Jordan Rodness, is the director of product strategy for Emblem, he described marijuana legalization is a watershed moment for the industry. (Dan Taekema/CBC News)

Still, he’s optimistic that working with insurance companies to cover medical cannabis, along with educating physicians and the public, will make up for the difference.

« Ultimately whenever someone has an ailment, whether you’re suffering from shoulder pain because you used to be the quarterback on your high school football team … or you’re having anxiety, typically the first place we go is to our physician, » he explained.

« I believe that’s going to be the case and as more and more physicians are educated on the benefits of medical cannabis I think we’ll continue to see more and more prescriptions. »

Packagers carefully measure out exactly one gram of marijuana into small jars as part of Emblem’s recreational offering that will be shipped to sites in Ontario and Alberta ahead of legalization Wednesday. (Dan Taekema/CBC News)

What sets Emblem apart, according to general manager Jeff Keyes, is that i’s a « closed-box system » where the conditions in five rooms packed with about 500 plants each can be completely controlled to churn out consistent products.

That means everything from light, humidity and even CO2 levels can be monitored and tweaked as needed.

« Our focus here has been on quality, not quantity, » said Keyes. « We’re growing in rooms where we can control 135 different factors. »

Emblem has five growing rooms packed with approximately 500 plants each. (Dan Taekema/CBC News)

The facility currently employs 65 people, and is already working on an addition where they’ll work on researching and developing oils, sprays and tablets that aren’t currently legal for recreational use in Canada, but are in other countries.

Once that addition is complete, they plan to employ more than 100. Jobs at the include everything from unskilled workers to highly specialized scientists trained in disciplines like botany.

The company has mainly been focused on producing medicinal products, but plans to contribute to the recreational market too. (Dan Taekema/CBC News)

Dean said opening Emblem’s doors was about showing consumers it’s not some basement grow-op.

« We wanted to show that it’s incredibly professional, that it’s a sterile environment, it’s pharma-grade, we’re producing high quality and consistent products for both patients and consumers. »

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Anglais

Nostalgia and much more with Starburst XXXtreme

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Get a taste of adventure with Starburst XXXtreme based on the legendary NetEnt Game. The nostalgic themes are sure to capture fans of the classic version as they get treated to higher intensity, better visuals, and features. The most significant element of the game is its volatility. Patience will not be an essential virtue considering the insane gameplay, and there is a lot of win potential involved. It retains the original makeup of the previous game while adding a healthy dose of adrenaline. 

Starburst Visuals and Symbols

The game is definitely more conspicuous than before. The setting happens over a 5-reel, 3-row game grid with nine fixed win lines, which function if a succession from the left to the right reel is present. Only those players that that attain the highest win per bet line are paid. From a visual standpoint, the Starburst XXXtreme slots illustrates lightning effects behind the reels, which is not surprising as it is inherited from the original version. Available themes include Classic, Jewels, and Space. The game is also available in both desktop and mobile versions, which is advantageous for players considering the global pandemic. According to Techguide, American gamers are increasingly having more engaging gaming experiences to socialize to fill the gap of in-person interaction. Starburst XXXtreme allows them to fill the social void at a time when there is so much time to be had indoors. 

Starburst XXXTreme Features

Players get to alternate on three features which are Starburst Wilds, XXXtreme Spins, and Random Wilds. The first appears on reels 2,3, or 4. When these land, they expand to cover all positions while also calculating the wins. They are also locked for a respin. If a new one hits, it also becomes locked while awarding another respin. Starburst XXXtreme offers a choice between two scenarios for a higher stake. In one scenario with a ten times stake, the Starburst Wild is set on random on reels 2,3, or 4, and a multiplier starts the respin. The second scenario, which has a 95 times stake, starts with two guaranteed starburst wilds on reels 2,3, or 4. it also plays out using respin game sequence and features. The game also increases the potential with the Random Wilds feature to add Starburst Wilds to a vacant reel at the end of a spin. Every Starburst Wild gives a random multiplier with potential wins of x2, x3, x5, x10, x25, x50, x100, or even x150.

The new feature is sure to be a big hit with the gaming market as online gambling has shown significant growth during the lockdown. AdAge indicates the current casino customer base is an estimated one in five Americans, so Starburst XXXtreme’s additional features will achieve considerable popularity. 

What We Think About The Game

The gambling market has continued to diversify post-pandemic, so it is one of the most opportune times to release an online casino-based game. Thankfully Starburst XXXtreme features eye-catching visuals, including the jewels and space themes. These attract audience participation and make the gameplay inviting. The game also has a nostalgic edge. The previous NetEnt iteration featured similar visuals and gameplay, so the audience has some familiarity with it. The producers have revamped this version by tweaking the features to improve the volatility and engagement. 

That is characterized by the potential win cap of 200,000 times the bet. Starburst XXXtreme does not just give betting alternatives for players that want to go big. The increase of multipliers also provides a great experience. If the respins in the previous version were great, knowing that multipliers can go hundreds of times overtakes the game to a new level. 

Players should get excited about this offering. All of the features can be triggered within a single spin. Whether one plays the standard game or takes the XXXtreme spin route, it is possible to activate all of the features. Of course, the potential 200,000 times potential is a huge carrot. However, the bet size is probably going to be restricted and vary depending on the casino. It is also worth pointing out that a malfunction during the gameplay will void all of the payouts and progress. Overall, the game itself has been designed to provide a capped win of 200,000 times the original bet. 

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Anglais

‘We’re back’: Montreal festival promoters happy to return but looking to next year

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In downtown Montreal, it’s festival season.

In the city’s entertainment district, a musical act was conducting a sound check on stage Friday evening — the second day of the French-language version of the renowned Just For Laughs comedy festival. Tickets for many of the festival’s free outdoor shows — limited by COVID-19 regulations — were sold out.

Two blocks away, more than 100 people were watching an acoustic performance by the Isaac Neto Trio — part of the last weekend of the Festival International Nuits d’Afrique, a celebration of music from the African continent and the African diaspora.

With COVID-19 restrictions continuing to limit capacity, festival organizers say they’re glad to be back but looking forward to next year when they hope border restrictions and capacity limits won’t affect their plans.

Charles Décarie, Just For Laughs’ CEO and president, said this is a “transition year.”

“Even though we have major constraints from the public health group in Montreal, we’ve managed to design a festival that can navigate through those constraints,” Décarie said.

The French-language Juste pour rire festival began on July 15 and is followed by the English-language festival until July 31.

When planning began in February and March, Décarie said, organizers came up with a variety of scenarios for different crowd sizes, ranging from no spectators to 50 per cent of usual capacity.

“You’ve got to build scenarios,” he said. “You do have to plan a little bit more than usual because you have to have alternatives.”

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MELS new major movie studio to be built in Montreal

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MONTREAL — MELS Studios will build a new film studio in Montreal, filling some of the gap in supply to meet the demand of Hollywood productions.

MELS president Martin Carrier said on Friday that MELS 4 studio construction will begin « as soon as possible », either in the fall or winter of next year. The studio could host productions as early as spring 2023.

The total investment for the project is $76 million, with the Quebec government contributing a $25 million loan. The project will create 110 jobs, according to the company.

The TVA Group subsidiary’s project will enable it to stand out « even more » internationally, according to Quebecor president and CEO Pierre Karl Péladeau. In the past, MELS Studios has hosted several major productions, including chapters of the X-Men franchise. The next Transformers movie is shooting this summer in Montreal.

Péladeau insisted that local cultural productions would also benefit from the new facility, adding that the studio ensures foreign revenues and to showcase talent and maintain an industry of Quebec producers.

STUDIO SHORTAGE

The film industry is cramped in Montreal.

According to a report published last May by the Bureau du cinéma et de la télévision du Québec (BCTQ), there is a shortage of nearly 400,000 square feet of studio space.

With the addition of MELS 4, which will be 160,000 square feet, the company is filling part of the gap.

Carrier admitted that he has had to turn down contracts because of the lack of space, representing missed opportunities of « tens of millions of dollars, not only for MELS, but also for the Quebec economy. »

« Montreal’s expertise is in high demand, » said Montreal Mayor Valérie Plante, who was present at the announcement.

She said she received great testimonials from « Netflix, Disney, HBO and company » during an economic mission to Los Angeles in 2019.

« What stands out is that they love Montreal because of its expertise, knowledge and beauty. We need more space, like MELS 4, » she said.

There is still not enough capacity in Quebec, acknowledged Minister of Finance, the Economy and Innovation Eric Girard.

« It is certain that the government is concerned about fairness and balance, so if other requests come in, we will study them with the same seriousness as we have studied this one, » he said.

Grandé Studios is the second-largest player in the industry. Last May, the company said it had expansion plans that should begin in 2022. Investissement Québec and Bell are minority shareholders in the company.

For its part, MELS will have 400,000 square feet of production space once MELS 4 is completed. The company employs 450 people in Quebec and offers a range of services including studio and equipment rentals, image and sound postproduction, visual effects and a virtual production platform.

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