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Entrepreneurs cook up edible pot products despite legalization delay

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Yannick Craigwell doesn’t need to guess how large the Canadian appetite will be for edible pot once it’s legal. He already knows — it’s huge.

The Vancouver entrepreneur whips up marijuana-infused cookies, brownies and fudge that he sells online through his company Treats and Treats.

« Once it becomes legal, I think the only thing that’s going to change is you’re going to get the people who were raised to think … ‘Weed is bad, it’s the devil’s lettuce,’ and they’re going to be open to trying, » he said.

« It’s not really anything to be afraid of, but we are stigmatized by the laws that we have on the books. »

Businesses across Canada are cooking up weed-laced goodies to prepare for their legalization next year. Companies are betting on a big market and hope to avoid some of the pitfalls seen in U.S. jurisdictions when edibles were legalized.

The only legal marijuana on Oct. 17 will be fresh or dried bud, oil, plants and seeds. The federal government has promised to develop regulations to support the sale of edibles and concentrates within a year and will launch consultations later in 2018 and 2019.

In the meantime, despite them not yet being legal for recreational use, edibles producers already shipping products to Canadian addresses appear to be trying to achieve a legal grey area. Detailed terms and conditions on the Treat and Treats website, for instance, require that the buyer agree they have solicited the product from the company, and that they know the purchase without a prescription is illegal in Canada. 

In this Sept. 26, 2014, file photo, smaller-dose pot-infused brownies are divided and packaged at The Growing Kitchen in Boulder, Colo. When the pot treats became legal in the state in 2014, there were practically no restrictions. That year Colorado’s poison control centre received 87 marijuana exposure calls about children that year, nearly doubling the previous year’s total. (Brennan Linsley/Associated Press)

Canada’s cautious approach stands in contrast with Colorado, which had practically no restrictions when pot treats hit stores in 2014. The Rocky Mountain Poison and Drug Center received 87 marijuana exposure calls about children that year, nearly doubling the previous year’s total, though no children died.

The statistic grabbed headlines and pushed the state to introduce regulations in 2015. Edibles must now be contained in child-resistant packages, stamped with a universal symbol and divided into servings of 10 or fewer milligrams of THC, pot’s psychoactive ingredient. They also can’t be shaped like animals, fruit or people.

Health Canada considering standardized labels

The dangers of edibles hit close to home last week when a young child on Vancouver Island ate pot-infused gummy bears. She was rushed to hospital in medical distress, RCMP said, but was expected to fully recover.

Health Canada is considering requiring a standardized cannabis symbol on labels and banning product forms, ingredients and flavouring agents that appeal to kids, said spokesperson Tammy Jarbeau. Previously introduced regulations already require marijuana to be in child-resistant packaging.

The effects of edibles take longer to be experienced and last longer than those caused by smoking cannabis, she said, putting users at risk of overconsumption. And since edibles can look like normal food, there’s a risk that children and pets will accidentally eat them, she added.

Colorado updated regulations to require marijuana products, like this one held by a caregiver in this April 18, 2014, file photo, to have bolder labels highlighting the level of THC. (Ed Andrieski/Associated Press)

« These two issues point to the need to control the amount of THC in edibles, as well as the need for measures to ensure that edibles are appropriately packaged and labelled. »

It’s illegal for anyone other than a licensed producer to sell medical pot, but Craigwell said he operates in the « grey. » He requires online buyers to agree to terms and conditions that state they need cannabis for medical reasons and he also sells his edibles in dispensaries in Vancouver, where police have chosen not to crack down.

A standard dose of THC in Colorado is 10 mg, but Craigwell’s goodies range from 90 mg to 175 mg. He said he’s open to the government mandating a lower dose, but it should consider what customers want.

« All you’re doing is risking them going into the black market, » he said. « My business model won’t succeed if I don’t have customers. »

Craigwell advised first-timers to eat a small piece and wait to feel the effects.

« Start off with a quarter. Work your way up to a half, and then a whole. »

Poised to take a big bite of the legal cannabis market

Experts predict edibles will eat up a major chunk of the market once legal. Six out of 10 likely pot consumers will choose edibles, according to a Deloitte survey of 1,500 Canadians.

The format has less stigma than smoking, said Deloitte partner Jennifer Lee.

« We found that it was really a product category — baked goods, chocolate, candy, beverages, honey, (ice pops) — that is much more accessible, » she said.

Some companies are banking on alcohol-free cannabis beverages rising to the top of the pack.

The Coca-Cola Company has reportedly been in talks with Aurora Cannabis Inc. about beverages containing a non-psychoactive pot component. Molson Coors Canada teamed up with HEXO Corp. to sell marijuana-infused drinks, while Constellation Brands Inc., which makes Corona beer, invested $5 billion in Canopy Growth Corp.

At five o’clock, do you want to meet for a gummy bear or a glass of wine?– Bruce Linton, Canopy CEO

Bruce Linton, Canopy’s CEO, noted it’s already common to socialize over a beverage.

« At five o’clock, do you want to meet for a gummy bear or a glass of wine? » he asked.

Canopy has developed calorie-free drinks that deliver a high within seven to 12 minutes, rather than the usual delayed onset of an edible, Linton added.

Province Brands CEO Dooma Wendschuh said his company has also created a way to speed up the onset of a high from its beers brewed from the cannabis plant.

But Wendschuh said developing a product prior to its legalization has its challenges. He can’t currently taste-test the beers in this country.

« It’s been absurd, » he said. « In Canada, we can make this product … but no one’s allowed to drink it. »

With files from CBC News.

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Anglais

Nostalgia and much more with Starburst XXXtreme

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Get a taste of adventure with Starburst XXXtreme based on the legendary NetEnt Game. The nostalgic themes are sure to capture fans of the classic version as they get treated to higher intensity, better visuals, and features. The most significant element of the game is its volatility. Patience will not be an essential virtue considering the insane gameplay, and there is a lot of win potential involved. It retains the original makeup of the previous game while adding a healthy dose of adrenaline. 

Starburst Visuals and Symbols

The game is definitely more conspicuous than before. The setting happens over a 5-reel, 3-row game grid with nine fixed win lines, which function if a succession from the left to the right reel is present. Only those players that that attain the highest win per bet line are paid. From a visual standpoint, the Starburst XXXtreme slots illustrates lightning effects behind the reels, which is not surprising as it is inherited from the original version. Available themes include Classic, Jewels, and Space. The game is also available in both desktop and mobile versions, which is advantageous for players considering the global pandemic. According to Techguide, American gamers are increasingly having more engaging gaming experiences to socialize to fill the gap of in-person interaction. Starburst XXXtreme allows them to fill the social void at a time when there is so much time to be had indoors. 

Starburst XXXTreme Features

Players get to alternate on three features which are Starburst Wilds, XXXtreme Spins, and Random Wilds. The first appears on reels 2,3, or 4. When these land, they expand to cover all positions while also calculating the wins. They are also locked for a respin. If a new one hits, it also becomes locked while awarding another respin. Starburst XXXtreme offers a choice between two scenarios for a higher stake. In one scenario with a ten times stake, the Starburst Wild is set on random on reels 2,3, or 4, and a multiplier starts the respin. The second scenario, which has a 95 times stake, starts with two guaranteed starburst wilds on reels 2,3, or 4. it also plays out using respin game sequence and features. The game also increases the potential with the Random Wilds feature to add Starburst Wilds to a vacant reel at the end of a spin. Every Starburst Wild gives a random multiplier with potential wins of x2, x3, x5, x10, x25, x50, x100, or even x150.

The new feature is sure to be a big hit with the gaming market as online gambling has shown significant growth during the lockdown. AdAge indicates the current casino customer base is an estimated one in five Americans, so Starburst XXXtreme’s additional features will achieve considerable popularity. 

What We Think About The Game

The gambling market has continued to diversify post-pandemic, so it is one of the most opportune times to release an online casino-based game. Thankfully Starburst XXXtreme features eye-catching visuals, including the jewels and space themes. These attract audience participation and make the gameplay inviting. The game also has a nostalgic edge. The previous NetEnt iteration featured similar visuals and gameplay, so the audience has some familiarity with it. The producers have revamped this version by tweaking the features to improve the volatility and engagement. 

That is characterized by the potential win cap of 200,000 times the bet. Starburst XXXtreme does not just give betting alternatives for players that want to go big. The increase of multipliers also provides a great experience. If the respins in the previous version were great, knowing that multipliers can go hundreds of times overtakes the game to a new level. 

Players should get excited about this offering. All of the features can be triggered within a single spin. Whether one plays the standard game or takes the XXXtreme spin route, it is possible to activate all of the features. Of course, the potential 200,000 times potential is a huge carrot. However, the bet size is probably going to be restricted and vary depending on the casino. It is also worth pointing out that a malfunction during the gameplay will void all of the payouts and progress. Overall, the game itself has been designed to provide a capped win of 200,000 times the original bet. 

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Anglais

‘We’re back’: Montreal festival promoters happy to return but looking to next year

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In downtown Montreal, it’s festival season.

In the city’s entertainment district, a musical act was conducting a sound check on stage Friday evening — the second day of the French-language version of the renowned Just For Laughs comedy festival. Tickets for many of the festival’s free outdoor shows — limited by COVID-19 regulations — were sold out.

Two blocks away, more than 100 people were watching an acoustic performance by the Isaac Neto Trio — part of the last weekend of the Festival International Nuits d’Afrique, a celebration of music from the African continent and the African diaspora.

With COVID-19 restrictions continuing to limit capacity, festival organizers say they’re glad to be back but looking forward to next year when they hope border restrictions and capacity limits won’t affect their plans.

Charles Décarie, Just For Laughs’ CEO and president, said this is a “transition year.”

“Even though we have major constraints from the public health group in Montreal, we’ve managed to design a festival that can navigate through those constraints,” Décarie said.

The French-language Juste pour rire festival began on July 15 and is followed by the English-language festival until July 31.

When planning began in February and March, Décarie said, organizers came up with a variety of scenarios for different crowd sizes, ranging from no spectators to 50 per cent of usual capacity.

“You’ve got to build scenarios,” he said. “You do have to plan a little bit more than usual because you have to have alternatives.”

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MELS new major movie studio to be built in Montreal

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MONTREAL — MELS Studios will build a new film studio in Montreal, filling some of the gap in supply to meet the demand of Hollywood productions.

MELS president Martin Carrier said on Friday that MELS 4 studio construction will begin « as soon as possible », either in the fall or winter of next year. The studio could host productions as early as spring 2023.

The total investment for the project is $76 million, with the Quebec government contributing a $25 million loan. The project will create 110 jobs, according to the company.

The TVA Group subsidiary’s project will enable it to stand out « even more » internationally, according to Quebecor president and CEO Pierre Karl Péladeau. In the past, MELS Studios has hosted several major productions, including chapters of the X-Men franchise. The next Transformers movie is shooting this summer in Montreal.

Péladeau insisted that local cultural productions would also benefit from the new facility, adding that the studio ensures foreign revenues and to showcase talent and maintain an industry of Quebec producers.

STUDIO SHORTAGE

The film industry is cramped in Montreal.

According to a report published last May by the Bureau du cinéma et de la télévision du Québec (BCTQ), there is a shortage of nearly 400,000 square feet of studio space.

With the addition of MELS 4, which will be 160,000 square feet, the company is filling part of the gap.

Carrier admitted that he has had to turn down contracts because of the lack of space, representing missed opportunities of « tens of millions of dollars, not only for MELS, but also for the Quebec economy. »

« Montreal’s expertise is in high demand, » said Montreal Mayor Valérie Plante, who was present at the announcement.

She said she received great testimonials from « Netflix, Disney, HBO and company » during an economic mission to Los Angeles in 2019.

« What stands out is that they love Montreal because of its expertise, knowledge and beauty. We need more space, like MELS 4, » she said.

There is still not enough capacity in Quebec, acknowledged Minister of Finance, the Economy and Innovation Eric Girard.

« It is certain that the government is concerned about fairness and balance, so if other requests come in, we will study them with the same seriousness as we have studied this one, » he said.

Grandé Studios is the second-largest player in the industry. Last May, the company said it had expansion plans that should begin in 2022. Investissement Québec and Bell are minority shareholders in the company.

For its part, MELS will have 400,000 square feet of production space once MELS 4 is completed. The company employs 450 people in Quebec and offers a range of services including studio and equipment rentals, image and sound postproduction, visual effects and a virtual production platform.

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